This week on the Digital Velocity Podcast, Tyler Mount of Henry Street Creative joins Tim and Erik to discuss building and elevating your personal brand.
The most important marketing asset individuals have is themselves. Tyler says,
“…personal brand, the idea of understanding who you are and unapologetically presenting that to the world is actually our greatest marketing strength. It’s not LinkedIn. It’s not your resume.”
Discovering your personal brand begins with being genuine and honest about who you are. Tyler explains,
“So, the first place that we start is from a place of, you’ve guessed it, authenticity. If I can be unapologetically authentic about my experience and who I am and forget who I am trying to appease or forget who I am thinking I should market to, and instead market to my authentic built-in consumer, that’s when the storytelling really comes to life.”
When we discover our authentic self and present it to others, true success starts to occur. Tyler says,
“Once we really start to grasp that, not only will we find more deeply rooted, incredible human connection, but we also will find our lives both personally and professionally really starting to thrive.”
Listen to this week’s episode to learn more about how to find and promote your personal brand.
About the Guest:
As an industry-leading digital strategy expert and owner of Henry Street Creative, a production studio specializing in content strategy and development for some of the most esteemed professionals, Tyler and his team have managed digital campaigns for Ryan Serhant, Spencer Rascoff (Founder, Zillow), Pacaso, John Legere (CEO, T-Mobile), President Joe Biden, NBC, Baccarat, 1 Hotel, and countless others. His team has a combined 24 Emmy Awards for their work in video production, making Henry Street Creative one of the most decorated content agencies on Earth.
Tyler’s career has been profiled in dozens of esteemed publications, including The New York Times, Forbes Magazine, Medium, and Out Magazine, in addition to serving as keynote speaker for marketing conferences across the country. His non-traditional, direct approach empowers business owners to take control of their businesses and build empires.
Tyler has co-produced eight theatrical productions spanning Broadway, Off-Broadway, The West End, and International Tours. His work has earned him three Tony Awards, a Grammy Award, an Olivier Award, two Outer Critics Circle Awards, two Drama League Awards, a Drama Desk Award, and a GLAAD Media Award. His Tony Award for Once on This Island (Best Revival of a Musical) made Tyler one of the youngest Tony Award-winning producers in history. In October 2020, Tyler received his third and fourth Tony Award nominations making him the youngest individual producer to be nominated in all four production categories (Best Play, Best Musical, Best Revival of a Play, and Best Revival of a Musical).
Tyler proudly sits on the Board of Trustees for St. Edward’s University, The Houston Children’s Chorus, and Rise Above Arts. He earned a Bachelor of Arts in Theatre Performance and Arts Administration from St. Edward’s University, attended CAP21 in New York City, now the Molloy College/ CAP21 Theatre Arts Program, and holds a postgraduate certificate from MIT in Digital Marketing and Social Media Analytics.