This week on the Digital Velocity Podcast, Eric Holtzclaw of Liger joins Erik and Tim to discuss common digital marketing mistakes and expert insights about entrepreneurship.
Digital marketing has changed dramatically in the last decade. Marketers now have the duty of bringing customers further down the buyer journey. Eric says,
“Thinking about it and kind of reconfiguring people’s minds cause traditionally, I mean, all the way up until like 2008, marketing was just about getting the person in the store, getting in front of a salesperson. And now marketing’s got the responsibility of carrying that customer very far down the journey to the point that they’re ready to buy. I tell people that the salesperson often is just either closing the deal or screwing it up. They haven’t done anything more. Marketing heavy lifted it the rest of the way.”
The idea of entrepreneurship has also transformed and often people don’t understand the challenges and complexity of growing and owning a business.
“There’s so much in it, and the problem I’ve seen, and I was on the radio for a couple of years interviewing entrepreneurs about what they found as they were starting and growing their businesses. You know, you think it’s money, you think it’s whatever. It’s not. It’s other things that are sort of influencing you to be successful in it. And it’s also about making sure that you’re paying attention to your real purpose behind that business such that you don’t stray from it and that we don’t get caught up in this rockstar mentality of entrepreneurship. Entrepreneurs have become rock stars. It’s a tough, tough job. If you like your nine-to-five and whatever, do that and have a hobby on the weekend. It’s just not for everyone.”
Listen to this week’s episode to learn important digital marketing and entrepreneurship tips.
About the Guest:
Eric V. Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s more than 30 years of experience has made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people.