This week on The Home Builder Digital Marketing Podcast, Hayley Selden of Valiant Spaces joins Greg and Kevin to discuss how home builders and remodelers can foster trust with homebuyers.
An important aspect of new home construction and remodeling is building trust with clients even when challenges arise. Hayley explains,
“It’s a lot of people relations and I think that’s an art that gets lost sometimes in construction…we’re building your house…come walk around and come look at things, and if you see something you don’t like, then let’s fix that before we have to tear it out and redo it…Again, it’s just having some understanding and some empathy. It is very nerve-wracking to give somebody a lot of money to do something that you are unfamiliar with and have, obviously, high expectations because it’s so near and dear to you, you’re going to live in this place.”
Consistent and clear communication is key to encouraging confidence between home builders and homebuyers. Hayley says,
“But just keeping those lines of communication open and being transparent with what’s going on really goes a long way.”
Another fundamental part of developing trust with customers is education. Homebuyers need to know that builders have knowledge and expertise about new home builder products and methods. Hayley says,
“But I think always looking to learn and improve, and especially for your clients, knowing that you have the most up-to-date information and knowledge on all the systems and processes for them goes a long way as well.”
Listen to this week’s episode to learn more about how home builders and remodelers can promote trust with homebuyers.
About the Guest:
Hayley Selden is the VP of Operations at Valiant Spaces, serving clients with a wide range of high-end remodels and additions as a division of Valiant Construction Holdings. Originally from California, she traveled to Philadelphia to pursue degrees in Civil and Architectural Engineering at Drexel University. Since settling in Denver, she has worked as a structural engineer and Owner of Redwood Jane LLC, before merging with Valiant Spaces in September 2023. A recipient of ProBuilders 40 Under 40 award in 2023 and a NAHB Young Professional Region E Finalist, Hayley continues to make a name for herself in the homebuilding industry.