This week on The Home Builder Digital Marketing Podcast, Kelly Primeau of CEA Marketing joins Greg and Kevin to discuss how home builders can sell more homes through marketing strategies and campaigns that make them stand out among competitors.
The home builder market is currently experiencing a slowdown, so sales and marketing teams have to be more intentional than ever before. Kelly says,
“What I’ve found is that there’s a lot of marketing teams that, for a long time now, the market was really good, where we didn’t have to really do a lot. They were just selling homes like crazy. They could do a little bit and still sell a lot, if that makes sense. So, now with the market being slower, I find that a lot of home builders are very challenged of how do I drive traffic to my model centers, how do I even get leads because everything is kind of slowing down. So, you have to get really creative, and you have to step outside of the box.”
Home builders can be hesitant to adopt new marketing technologies, but to remain competitive in the rapidly changing digital landscape, it is a necessity. Kelly explains,
“It’s almost impossible to stay up with it because it’s moving so fast, but builders have a tendency to be the last ones to kind of move on technology, I find. They’re very slow, but you have to get into this now, because if you don’t, you’re going to be left behind. That’s how fast it’s moving. So, future proofing is really getting in there and having an understanding of it and putting in systems so you are future proofing your company. Because if you don’t future proof, you’re probably going to be out of business, in my opinion.”
By providing potential buyers with a unique and compelling experience, home builders can create a more positive and memorable impression. Kelly says,
“Every buyer’s a little bit different, so be creative with your incentives. You could have a cash buyer that they don’t need to have a mortgage incentive. But people are always looking for a good deal right now because it is a buyer’s market. So, let’s be a little bit creative and maybe have multiple offers depending on the buyer, what their pain point is, and what their certain situation is. But if you’re just out there advertising one incentive, I think you’re going to lose people that way. And plus, if everybody else is doing it, then you don’t stand out as much. Be really creative with your offers. Maybe offer something additional, something unique that’s really going to stand out.”
Listen to this week’s episode to learn how stand out marketing can differentiate a home builder and help increase engagement, traffic, and conversions.
About the Guest:
Kelly Primeau is an award-winning marketing strategist, fractional CMO, and dynamic speaker with over 26 years of experience helping brands grow, scale, and stand out. As the founder of CEA Marketing and Second Sol Studios, Kelly has led high-impact campaigns for national brands like Pulte Homes, DR Horton, K. Hovnanian Homes, and Taylor Morrison, as well as for master-planned community leaders like Metro Development Group and Metro Places.
Her work has earned over 120 marketing awards, including top honors from the Aurora Awards, NAHB Nationals, and more than 100 wins from the Tampa Bay Builders Association for excellence in branding, digital strategy, social media, events, and video.
While Kelly’s résumé includes some of the most recognized names in real estate and development, her true passion lies in helping small businesses, women-led brands, and startups scale with clarity, creativity, and confidence. She is the author of Future-Proof Residential Marketing: Stand Out, Sell More, and Scale Your Business, a guide for marketers and builders navigating a slower market and changing buyer expectations.
She leads AI Marketing Workshops and her signature Ultimate Marketing Kickstart Course, empowering entrepreneurs and in-house teams to build smart, scalable, and story-driven strategies. Her upcoming podcast, Market Like It’s Hot, brings her bold, relatable, and results-focused marketing insights to the mic.
Whether on stage, on camera, or in the studio, Kelly brings energy, empathy, and real-world expertise that helps audiences take action and elevate their brand.
