Podcast: Hot Topic: The Fundamentals of Media Spend – Erik Martinez and Tim Curtis

tim curtis and erik martinez digital velocity episode 24

This week on the Digital Velocity Podcast, Erik and Tim discuss the fundamentals of media spend and what to do to ensure that marketing dollars are not being wasted.

It can often take time to know when, where, and how to use digital marketing spend. There are no quick fixes. Erik says,

“In today’s environment with the amount of competition that there is for the products that we sell, we have some fundamental work to do that is harder and longer-term. We’ve gotta invest in optimizing our site for SEO. We’ve gotta invest in developing content, and once we start putting in those foundational elements, then I think you can start layering on some higher funnel activities and make them more effective, but you have to have a good game plan. Fundamentally, we’ve just gotten into this very short-term, quick reaction, shiny object mentality…”

The fundamentals are a huge part of any successful digital marketing campaign. Tim explains,

“Show me what we’re doing on an ongoing basis that puts us at the top of the pack from an organic perspective. Show me also that we’re running a strong conversion rate optimization program where we’re testing the site to really boost the performance, to understand long-term impact, to always be ahead of the game. Those are two fundamental elements. That’s like playing football and not having your right and left tackles. Right? It’s crazy to me that people would attempt to be the best at Ecommerce and not have those two areas buttoned down, and I just don’t understand it. That’s what I’m seeing. I’m seeing this jump, like you said, to shiny objects.”

Listen to this week’s episode to learn more about the effective use of digital marketing spend by going back to the fundamentals.