Podcast: It’s Not Just About Selling Homes – Dana Spencer

Dana Spencer - K. Hovnanian Homes

On this week’s episode of The Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Dana Spencer of K. Hovnanian Homes. They discussed why home building is much more than just about selling homes, it’s about emotionally connecting with the home buyer and helping them find the right home for the right reasons.

“Home builders can differentiate themselves through what’s inside a home, interiors, creating emotional relationships with buyers, and having great salespeople.”

About our Guest:

Dana Spencer’s leadership is centered on continuous improvement, coaching with grit and grace, and a deep gratitude for the home building industry. She has been in the real estate and new home building industry for nearly two decades. She was the 2016 and 2017 Sales Manager of the Year with the Home Builders Association of Central Arizona. In 2018 she was recruited by K. Hovnanian Homes, a national home builder, to serve as the Vice President of Sales with the Arizona Division. Six months later, she was promoted to her current role as the National Vice President of Sales where she leads the corporate sales efforts, initiatives, and strategies on a national level.