This week on the Digital Velocity Podcast, Ryan Flannagan of Nuanced Media joins Erik and Tim to discuss important strategies that will boost success on Amazon.
Amazon is the world’s largest Ecommerce marketplace and brands need to seriously consider their marketing presence there. Based on Ryan’s experience, he says,
“Now, what we see just for kind of a market breakdown for our clients is depending on the product and the category, and pricing and competitiveness and all those type of things. It’s either 30% of your business is on Amazon and 70% is on your website. Or 70% of your business is on Amazon and 30% is on your website. And depending on some factors, you kinda fall in the middle somewhere. But just think about that. If you’re not playing there, you’re missing 30% of your business right now.”
A majority of US consumers begin their product search on Amazon, so if businesses are not selling there it could hurt sales. Ryan explains,
“…if you’re not playing on Amazon, you’re not doing yourself justice because you’re already driving all these sales here, and with a little bit of paid marketing on Amazon, you could actually get more sales and start ranking organically. Particularly if you’re doing the right strategies around that.”
One of the positive things about selling on Amazon is that Amazon supports sustainable sales strategies. Ryan says,
“And what Amazon’s about is evergreen marketing if you will. It’s about continuous sales month over month. It’s not a drop that we’re going do it, and then we’re going to take it down, and it’s only exclusive. It’s only there for a month. This is about long-term sales and building that out and having consistency.”
Listen to this week’s episode to learn more about how to increase sales on Amazon.
About the Guest:
Ryan is the Founder and CEO of Nuanced Media, an Ecommerce Marketing Agency that specializes in multi-channel retail marketing. Ryan has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places such as Amazon, Walmart, and Target. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue.
Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.
He is passionate about thought leadership, experience sharing and collaboration in the digital space. He utilizes his in-depth market analysis capabilities and understanding of complex technologies to provide optimum service.
He is well-known in the community for strong involvement, candor and leadership, as well as for his commitment to generously contributing in-kind services to nonprofits.