Podcast: The Continuous Need for Change in Marketing – Eva Gribler

Eva Gribler | The Home Builder Digital Marketing Podcast

This week on The Home Builder Digital Marketing Podcast, Eva Gribler of Onyx+East joins Greg and Kevin to discuss how to weather the continuous need for change in home builder marketing.

The home building industry is constantly evolving and so must marketing strategies. Home builder marketers should be ready and willing to adapt. Eva says,

“So, just making sure that we are changing with the times. Making sure that we are doing the things that get people interested in our product. Just make sure that you are not afraid to change.”

Marketing requires experimentation. It’s about figuring out what works and what doesn’t and being willing to adjust accordingly. Eva describes,

“I think it’s just research and trial and error…Now, in today’s market, you have to catch someone’s attention in the first four seconds of a video. If it’s not working, I think it’s just take it down, move on, and let’s try something else.”

The continual evolution of home builder marketing is what makes it so exhilarating.  Eva explains,

“That’s the great thing about marketing is that it’s different every day, and that’s what makes marketing so exciting. When you come in the door, you think you have a plan for the day, and most of the time it doesn’t happen and we’re not doing the same thing day in and day out. It’s exciting, it’s fun, it’s fresh, and it’s invigorating.”

Listen to this week’s episode to learn more about how to embrace the ever-changing home builder marketing business.

About the Guest:

Eva is a Marketing, Strategy and Research professional with extensive experience in consumer insights, strategy development, data analytics and product and brand management. She is currently responsible for developing a deep understanding of market conditions to guide decision-making for the senior operating teams. She thoroughly enjoys digging in and looking for solutions to the puzzle through evaluation of market competition, supply/demand assessment, quantitative/qualitative market research, and integration of all market information to develop a strategic plan and guide decision-making.

Eva’s strong suit is in anticipating trends and results; identifying potential barriers and bottlenecks; while making decisions with broader company vision in mind. She is results-oriented and is regularly sought out by others for suggestions and solutions. She is a thought leader that maintains strong relationships; can be consistently counted on to leverage the ability to influence others, at all levels in the organization, in a positive and constructive manner.

She has a passion for creating and executing marketing strategy to drive brand positioning, brand storytelling across multiple channels including website design, digital campaigns, social media, photography, video production, public relations, collateral, and investor outreach. She is an experienced leader in working with marketing agencies, forming strategic partnerships while creating a collaborative environment with the belief that they are an extension of the team.