Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week’s episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation. With several locations across the nation, it can be difficult to strategize a marketing plan for each location. She says, “I like to think of it as like having siblings. I have my brother in Chicago and my sister up in Wisconsin and my little brother in Tampa and my cousin in Phoenix, and each of them have different personalities. But I’m required to support them all in a certain way to get them to be happy, healthy, and successful”.