Podcast: Where Financing Fits in Marketing – Anthony Grasst

Anthony Grasst | The Home Builder Digital Marketing Podcast

Anthony Grasst of Homebridge Financial joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to educate builders about why financing should be an integral part of marketing.

Anthony explains that if builders will inform potential buyers about financing options

“it will lead to higher conversion rates, leads to contracts, and it will shorten your sales cycle, making your sales team more effective. That’s why. Let me add a little color right there. Right now, today, in real-time, about 80 to 90% of all new home buyers finance their purchase. Financing is one of the biggest obstacles and concerns for today’s home buyers.”

Anthony says that builders should care about financing

“because the earlier you engage and educate your buyers, the better chance you have to retain and convert your sales leads and convert them and change them into contracts. You need to control, and this is the important part, you need to control the financing narrative and connect emotionally with your buyer’s emotion. The emotional connection, and again, financing can be emotional, leads to action.”

Listen to this week’s episode to learn more about the importance of sharing financing information in marketing messaging.

About the Guest:

Anthony Grasst is the National Sales Director, Builder Division at Homebridge Financial Services, Inc. He is responsible for all mortgage services that serve new home builders and multi-family developers. Anthony’s sales teams work with hundreds of builders from across the US and close nearly $2 billion in new home loans each year. He is a regular speaker at home builder association and real estate industry events, and hosts “The Sales Lab” an online education series attended by hundreds of builders and sales professionals from across the country. Anthony is an accomplished real estate finance professional with over 21 years of experience in single-family real estate lending and sales. He holds a BA in Economics and MBA in Business Management.