Webinar: Rethinking Your Digital Roadmap For The Next 60 Days


As consumer behavior changes during this crisis, your digital marketing plans need to evolve as well. We outline a 60-day roadmap with strategies and tactics for Search and Email Marketing to help you succeed during this challenging time.

During this webinar you’ll learn:

  • Manage key programs and avoid unnecessary cost overruns
  • Picking the right search programs to optimize
  • Utilizing audience lists
  • Enhancing shopping feeds
  • Choosing keywords to go after or to suppress
  • Improving quality scores on landing pages
  • Retooling automated email programs
  • Rethinking email segmentation opportunities
  • Aligning email content and merchandising with current trends

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