As consumer behavior changes during this crisis, your digital marketing plans need to evolve as well. We outline a 60-day roadmap with strategies and tactics for Search and Email Marketing to help you succeed during this challenging time.
During this webinar you’ll learn:
- Manage key programs and avoid unnecessary cost overruns
- Picking the right search programs to optimize
- Utilizing audience lists
- Enhancing shopping feeds
- Choosing keywords to go after or to suppress
- Improving quality scores on landing pages
- Retooling automated email programs
- Rethinking email segmentation opportunities
- Aligning email content and merchandising with current trends
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