This week on the Digital Velocity Podcast, Jacob Baadsgaard joins Erik and Tim to discuss creating advertising and marketing goals that are not only a win for the company but also for the employees and the customers.
The first step in developing effective advertising and marketing campaigns is discovering the values of a business. Three inquiries help determine a company’s core. Jacob explains,
“So, here are some questions I ask to know where their heart is at with the business…. I ask, can you tell me a specific story about a customer that just really benefited from and loves your product or service?… And then I ask them to tell me about an employee success story. Tell me about someone in the company, and this could even be yourself, an employee success story. How has your business benefited them?… Then the third question is, how do your goals as a business align around creating more of those experiences?”
Knowing what kind of interaction a company has with employees and customers helps determine business strategies and progression. Jacob says,
“What I try to understand is what are the experiences that you’re providing to your customers and employees that you want to repeat? How does that align to your goals? Because your goals matter as a business too. That’s the win, win, win, right? The company, the employee, and the customer. Now we feel good about, we’ve set the right goals. Now we’ve actually identified when push comes to shove, what we’re going to prioritize.”
When businesses create experiences that are a win for customers, a win for employees, and a win for the company, success can be repeated and continued. Jacob explains,
“If I can’t see how our employees, our clients, and the business all win from this, I will not do it. I do believe that that is the ultimate balancer for me. Because if I get greedy and want to start over prioritizing the company financial success over my customers and my employees, it is not sustainable. If I over-service my clients at the detriment of my employees, that is not sustainable. If I over-cater to my employees, but we don’t deliver good results or profitability for the business that is not sustainable. The equalizer, the balancer, the thing that I lean back on is, can I clearly see how this decision contributes to a win, win, win?”
Listen to this week’s episode to learn more about how to win, win, win when advertising and marketing goals are focused on customers, employees, and the company.
About the Guest:
Jake is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people’s life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he’s not juggling his many roles within Disruptive, you’ll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.