Podcast: Being an AI-Ready Home Builder Marketer – Matt Brutsche

Matt Brutsche

This week on The Home Builder Digital Marketing Podcast, Matt Brutshe of 500 Rockets Marketing joins Greg and Kevin to discuss how home builder digital marketers can become AI-ready.

Home builders accumulate vast amounts to the point where they no longer know what data they have or what is happening with that data. Matt says,

“When you break those pieces into smaller and smaller pieces and get them all sussed out, what you realize very, very quickly is that information sprawls. That is the anatomy of information, and that is all that information wants to do is sprawl. And the only thing that’s going to stop information from sprawling is decision-making. So, internally, you have to have a really strong decision-making framework where everybody can participate, see the information, make decisions on it, understand how those decisions are made, and then move it through the process.”

If data is controlled and managed properly, AI tools can be effectively used to propel digital marketing to remarkable levels. Matt explains,

“That’s how you beat the AI giant is you go into your own business, sit around with your teams, clean your information, get it organized, Dewey decimal your own information, and then when you take it to the AI engines, you can transform it into anything…So, your problem isn’t construction like you thought it was anymore. Your problem is that your information is not organized. And if you organize your information, you’re going to get extraordinary results out of AI today.”

Organizing data and making decisions about that data will allow home builder digital marketers to benefit the most with AI technology. Matt says,

“Your enemy is information sprawl, and decision-making inside your business is what’s going to give you a competitive edge. So, focus on that. You don’t really even need to worry about the AI. The AI is going to do what the AI does. It’s what you and your company says, and the values that it needs to bring to market that other people are going to connect with. Really spending time sitting around the boardroom and getting those things documented, to me, we’ll get you a lot greater gains than anything else.”

Listen to this week’s episode to learn more about how home builder digital marketers can be ready to use AI.

About the Guest:

An experienced leader in business development and product marketing, Matt provides the strategic planning and coordination of client marketing programs, brand management, and corporate sponsorships.

Notable is his 10 years of experience in entrepreneurship, where he directed major partnering initiatives and oversaw product development. Matt’s greatest strengths are his creativity, drive, and leadership. He thrives on challenges, particularly those that expand the company’s reach.

Matt has worked in strategic business development and product management at several companies and maintained his own business. Currently the owner/CEO of Austin Search Marketing for 10 years, and most recently he served as Director of Product Management at Magrabbit, Inc., a 25-year-old Austin-based company specializing in code development.

In the past, he has also served as Chief Operating Officer of Digital Certainty, a start-up in the conversion optimization space, and he has done volunteer work for the American Marketing Association.

Matt currently lives in Austin with his wife, their two children, and one beautiful golden retriever. In his free time, he likes to learn new things, camp, and travel with his family.