On this week’s episode of The Home Builder Digital Marketing Podcast, Will Duderstadt of M/I Homes shares his wealth of knowledge and experience as he joins Greg and Kevin to discuss the three main categories or “buckets” that are important to buyers and how builders can appeal to these buckets through messaging and implementation.
Will describes the three buckets that home buyers connect with,
“One, it impacts their bottom line. It costs more or it costs less to live or have a certain thing in their home…Two, they’re going to be more comfortable in their home…Three, you feel some responsibility to others and the people around you…”
Listen to this episode to gain other valuable insights on how your home builder business can connect with potential home buyers better.
About the Guest:
Will Duderstadt is currently the Chief Marketing Officer at M/I Homes, one of the nation’s leading builders of single-family homes, having delivered over 130,000 homes. He oversees digital and tradition marketing campaigns and strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes’ Internet Sales program and trains the team in best practices for lead creation and management.
• Selected to Professional Builder’s 40 Under 40 in 2017
• Joined the Zillow Group (ZG) New Construction Advisory Board in 2016
• 5-time speaker at NAHB International Builders’ Show (2015 – 2019)
• Awarded Corporate Excellence Award at M/I Homes in 2013
Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse that was acquired by InsideLacrosse (an ESPN affiliate) in December 2011. Will also served in various positions at Apple for five years and was featured as a spotlight speaker on apple.com.