This week on The Home Builder Digital Marketing Podcast, Sarah Cook of New Homes Directory joins Greg and Kevin to discuss how New Homes Directory can help home builders connect with new home buyers.
Home builders should explore various methods for reaching home buyers and then concentrate on those that get results. Sarah says,
“Well, I think that you need to have a baseline where you have your different sources that are streamlining coming in and then you allocate a little bit more to things that happen to be working really, really well for you.”
New Homes Directory is a resource that can introduce more qualified leads to home builders’ websites. Sarah says,
“So, that’s been our niche the entire time is that we wanted to be not the lead-generating website, we wanted to drive traffic. We believe that people are very private with their information. They don’t always want to give that out. So, it’s really just doing that introduction and driving quality traffic to their site where they’re going to return over and over again, share that page with their friends and family, and just create that initial connection.”
All builders can take advantage of what New Homes Directory offers. Sarah explains,
“Anybody will find benefits…we cater to both small to medium local size builders to the big national builders. We don’t have preferential placement on our site when it comes to that. We don’t have sponsored ads or anything like that, so you’re not competing with national budgets…but it’s listed side by side. That end user, that potential buyer doesn’t know the difference between the two. They’re just seeing relevant information about a product that they like, so it’s beneficial to different builders of all sizes.”
Listen to this week’s episode to learn more about how New Homes Directory can introduce home builders to new home buyers.
About the Guest:
With a lifelong background in the building industry and nearly two decades of experience at NewHomesDirectory.com, Sarah is passionate about driving growth and innovation in the real estate market. Since joining NHD in 2005, she has been dedicated to connecting homebuilders with prospective buyers through strategic marketing and sales initiatives.
In addition to her professional pursuits, Sarah enjoys traveling and has a deep commitment to leading worship at her church. She also takes pride in organizing the annual Builder VIP Party at PCBC and IBS, where she and her team create memorable networking experiences for industry professionals.
Connect with Sarah and explore how you can collaborate to shape the future of the homebuilding industry!