This week on The Home Builder Digital Marketing Podcast, Corey Brady of Kartchner Homes joins Greg and Kevin to discuss the value of staying connected to buyers during the home buying process with consistent and clear communication.
There is potential for sales and marketing managers to be too far removed from buyers’ wants and needs. Corey says,
“Sometimes I think our marketing and our sales management is disconnected sometimes from what is really being said unless you’re really close to those things….but I know there can be a disconnect.”
Sales and marketing teams need to communicate regularly with home buyers. Corey explains,
“We get that buying a home has got a bunch of ups and downs and it’s got a bunch of good parts and bad parts, but identifying those before they happen and then taking advantage of the highs and prepping for the lows, I think that is gold. You can gain so much traction when you say to somebody, Hey look, we’re gonna do our best, but not everything’s gonna go a hundred percent the way we want.”
The home buying journey will never be completely flawless, but communicating to buyers about delays and challenges is key to making the process as smooth as possible. Corey says,
“You know, we are a bunch of imperfect people with imperfect materials and imperfect weather, and we’re trying to build you a perfect house, and it just is not probably gonna happen. We’re gonna do an awesome job and you’re gonna love it in the end, but you have to realize there’s gonna be some bumps on the way..”
Listen to this week’s episode to learn more about the importance of effective communication with buyers throughout the home buying journey.
About the Guest:
Corey is the Director of Sales and Marketing for Kartchner Homes. Kartchner Homes has been building homes in Northern Utah and Southeastern Idaho since 1996. He’s been with Kartchner Homes since 2019. He’s worked in sales, marketing, and sales management for the last 25 years.
He went back to school online while managing a chain of mattress stores and earned his degree in Entrepreneurship and Sales Management in 2014. He’s owned and run various businesses over the last 25 years and has come to love the real estate world, especially new home construction and sales. He is also a licensed Realtor.
He has been married to his wife for 22 years and has 5 daughters. They live in Wellsville, Utah.