Podcast: Creating Tight Sales and Marketing Teams – Jordan Brown

Jordan Brown | K. Hovnanian Homes

This week on The Home Builder Digital Marketing Podcast, Jordan Brown of K. Hovnanian Homes joins Greg and Kevin to discuss how to create sales and marketing teams that work well together.

A successful home builder has a digital marketing team and sales team that collaborate. Jordan says,

“…we’re really tight with our marketing team. We all work very well together, and so whenever we’re tackling a challenge, it isn’t a, well, Hey, sales is going to work through this and, don’t worry about it. Or, Hey, listen, marketing, this is your job. You know, it is a, Hey, how are we all going to tackle this together because everybody is pulling from life experiences and has some really great insight that they can bring to the table. So, I think that’s what it’s all about.”

One of the best ways a sales team can support the marketing team is by providing them with correct data to evaluate. Jordan explains,

“As important as the digital marketing team is to us and our marketing department, it’s equally, if not more important, to get them an accurate data set so they can run with it. That’s what I always bark at our sales team is get us what you’re seeing in the marketplace, give it to us so we can review it, and let’s pass it up so we can see where are we gonna spend our marketing dollars correctly. That’s the name of the game right now, so we can get the right traffic through the doors.”

Building a team is what counts. Jordan says,

“…one of the biggest things was coming in and creating a culture that is one team, one voice, one heart,…not operating within silos, but operating as a team. And we’re not just talking sales. We’re talking, purchasing, marketing, construction, everybody being on the same page and working together, going the right direction.”

Listen to this week’s episode to learn more about creating sales and marketing teams that are cohesive.

About the Guest:

Jordan was born and raised in Sacramento, CA, and moved to TX to attend Texas Christian University for college!  Funny enough, he had no intention of getting into new home construction fresh out of college, but he signed up for a couple of job interviews to get comfortable with interviewing questions and techniques…turns out one of them happened to be with Pulte Homes and he absolutely fell in love right off the bat!

Since then, he has sold somewhere north of 600 homes between 2005-2020 with Pulte, Meritage, and K. Hovnanian Homes…Rookie of the Year, Presidents Club, Sales Consultant of the Year along the way.  He took the step up into sales leadership in 2020 with KHov and has thoroughly enjoyed every aspect of it!