This week on The Home Builder Digital Marketing Podcast, Julia Mallozzi of Bill Clark Homes and Legacy Homes joins Greg and Kevin to discuss the importance of digital marketing and why it’s worth the money.
It can be difficult to decide what to keep in-house and what to outsource when it comes to digital marketing. Julia explains,
“When something is important and we know it’ll help our team and our buyers, we are willing to outsource it and pay for it. We definitely know what’s worth it. We’re not trying to be cheap, but then just keep it all in-house. We can just like having the control over our brand in-house, but then when we know something is going to benefit the buyers and our team we definitely pay for it to be outsourced.”
Regardless of whether digital marketing is kept in-house or outsourced, Julia says,
“don’t be afraid to put a lot of your budget into digital, if not 50% or more into digital, right now. Don’t be afraid to get away from the traditional print stuff. So, just do it and show them that it works better.”
Listen to this week’s episode to learn more about why spending on digital marketing is essential.
About the Guest:
Julia Mallozzi is the Marketing Manager at Bill Clark Homes and Legacy Homes by Bill Clark.
Julia graduated from the University of North Carolina Charlotte with a degree in Graphic Design and Communication Journalism. Her career in the Home Building industry started in Charlotte, North Carolina, then moved to Wilmington in 2020 where she began her journey at Bill Clark Homes and Legacy Homes by Bill Clark. Julia is also a member of the Wilmington-Cape Fear HBA’s Sales and Marketing Council and a founding member of the Cape Fear Professional Women in Building.
Julia grew up in New Jersey, where she spent her summers in Ortley Beach. She now plans to stay in Wilmington, NC, and continue her career with Bill Clark Homes. Julia currently lives in a Bill Clark Home with her Fiancé, Kieran, and her two labs, Hurley and Costa.
“I am driven by a mission to lead creatively in an organized fashion. As a marketing professional, I use my skills and experience in graphic design, public relations, and digital media to increase awareness, overall traffic, and propel my company’s growth.”