Podcast: Driving Growth with Affiliate Marketing Partnerships – Robert Glazer

Robert Glazer - Digital Velocity Podcast episode 14

This week on the Digital Velocity Podcast Robert Glazer of Acceleration Partners joins Erik and Tim to discuss driving successful growth in an organization with affiliate marketing partnerships.

There is a shift towards digital partnership programs and Robert describes why

“I think we’re seeing the legs come out on all of this input-based digital marketing. The big three, Google, Amazon, Facebook, it’s 80% of their marketing and it’s doubled in price in the last year, everything that is auction-based. As brands move to D2C and to performance, the budgets are moving out of brand, and they’re moving into performance and people in the performance channel want to pay for outcomes and not inputs. I think it’s why we continue to see a pretty big sea change towards these digital partnership arrangements where it’s not win/ lose.”

Robert further explains why businesses need to broaden their portfolios when it comes to digital marketing. He says,

“To me, it’s really starting to diversify. I think we’re in the sixth or seventh inning of this game, and if you’re not taking note and finding different ways to do this you are going to wake up one day and find out that the vast majority of your marketing is unprofitable.”

Listen to this week’s episode to learn more about growing business with affiliate marketing partnerships.

About the Guest:

Robert Glazer is the founder and CEO of Acceleration Partners, a global partnership marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today, and the international bestselling author of four books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, and Performance Partnerships.  He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.