Podcast: Elevating Home Builder Photography – Chad Davies

Chad Davies of Davies Imaging Group on The Home Builder Digital Marketing Podcast

This week on The Home Builder Digital Marketing Podcast, Chad Davies of Davies Imaging Group joins Greg and Kevin to discuss how home builders can elevate photography to create a more lasting impression on potential home buyers.

Home builder marketers view photography as a way to capture as many leads as possible, but Chad says images do so much more. He says,

“You’re supposed to have good pictures to entice people to come visit your community. But in reality, photography has two responsibilities. One, you have to get someone to the community. And two, that photography becomes that person’s memory. They’re going to go see that community and interact with your salespeople, and then they’re going to leave. Then they’re going to go online and look at your website again and again and again. That photography actually informs how they felt about that experience.”

Photography should also be considered throughout the entire home buyer journey. Chad explains,

“It’s less of a first impression thing and more of a closing tool. If your photography’s incredible and they had an okay experience and then you go to another community where they had a great experience, but the photography so-so, and they take a month to sit on it and they’re only referring to the website, one of those things is going to look much better in their memory than the other. And that’s the one with better photography.”

The bottom line is good photography can lead to more sales. Chad says,

“So, I don’t know if it’s necessarily going to help you bring more people through the door, but I think great photography can actually help you close more people and help them make bigger decisions faster.”

Listen to this week’s episode to learn more about how photography can help home builders differentiate their homes.

About the Guest:

Chad is the owner of Davies Imaging Group, the premium photography company for the homebuilding, architecture, and construction industries.

Chad used to build castles with Legos, his parents thought he’d be an architect. His friends at school were convinced he’d be an engineer. Somehow instead of designing buildings, he wound up photographing them.

Davies Imaging Group believes every home, office, hospital, and hotel has a beating heart. Their mission is to help you find your project’s pulse.