Podcast: Engaging Home Buyers with Video Storytelling – Shane Austin

Shane Austin

During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home’s “Chief Storyteller” Shane Austin. The three discuss capturing home buyers’ attention by telling stories using video. “There are so many other distractions, so many other social media platforms, so much other noise. How do you hook them? And it truly is with the story. The more you use story to hook somebody in and keep them in. Then you’re winning, because you’re going to keep people on your website longer.”