Podcast: Enriching Customer Experience with Technology – Amanda Kruit

Amanda Kruit - The Home Builder Digital Marketing Podcast Episode 99

This week on The Home Builder Digital Marketing Podcast, Amanda Kruit of Hayden Homes joins Greg and Kevin to discuss using technology to enrich the customer home buying experience.

It’s important to understand that buying a home is one of the most expensive purchases that a person may make in their lifetime. Amanda explains,

“it’s a big decision and there’s a lot of emotion that happens with that. Not just because you’re buying a home, but typically people are usually buying a home because they’re having some big life event that happens. Maybe they’re having a baby, so they need a bigger home, or they’ve just gotten engaged or, you know, maybe they’re selling their home that they lived in for 50 years and they’re wanting to move somewhere that’s a little smaller. So, not only is the act of buying a home emotional but it’s usually tied to something emotional that’s happening in your life and technology can be leveraged. and we are leveraging that, to really help create human connection.”

Specifically, Amanda says that technology can be leveraged to

“help identify and really map out the highs and the lows of the home buying journey and to help make the highs exceptional and make the lows, hopefully not quite so low.”

Listen to this week’s episode to learn how technology can really be utilized to create a top-notch customer experience.

About the Guest:

Amanda Kruit joined Hayden Homes in September 2012. With nearly a decade of homebuilder marketing experience under her belt, she has held multiple positions within the Hayden Homes marketing department. She graduated with honors, receiving a Bachelor of Science in Marketing, with a minor in Spanish from Arizona State University. Throughout her journey at Hayden Homes, she has been responsible for helping to build the Online Home Sales program, CRM implementation, multiple website redesign projects and executing the company’s online marketing strategies.

She resides in beautiful Central Oregon, with her husband and 2-year-old son. During her free time, she’s an avid outdoor enthusiast, spending time hiking, mountain biking and enjoying nature. In addition, she has 500 hours of yoga teacher training and has enjoyed many years of teaching and practicing yoga.