Podcast: Erik Cofield – Examining Your Home Builder Business

Erik Cofield - The Association of Professional Builders

Erik Cofield of the Association of Professional Builders joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss how a detailed examination of your home building business could identify where improvement is needed and where the proper systems could offer support and solutions.

“I think a lot of builders are structuring their marketing outreach, sort of like cooking pasta or dodge ball, in that they’re just throwing messaging out there. They’re using advertising dollars like crazy, but the content is just very haphazard.”

About our Guest:

Erik Cofield is an executive business coach with the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Erik helps residential home builders in the United States and Canada fast-track their results with one-on-one coaching.