Podcast: Expanding Social Media Marketing – Bridget Cramer

Bridget Cramer

This week on The Home Builder Digital Marketing Podcast, Bridget Cramer of Lindus Construction joins Greg and Kevin to discuss how home builders and remodelers can use social media to expand marketing efforts.

Social media might feel overwhelming to some home builders or remodelers, but it’s not necessary to start everywhere all at once. Bridget says,

“…it’s better to do a few things well than to feel like you have to be on every single platform every single day.”

Attitude is everything when it comes to social media marketing because there will be successes and failures along the way. Bridget explains,

“So, I think pretty much having that attitude of having a short trial, but a long enough trial to be able to see if it actually did work. I think that’s the biggest, most important thing. And again, if you can preface this by saying, I’ve done my research, I’ve talked to XYZ company or XYZ person that’s used this successfully. Here’s what they did. Let’s at least give it a shot.”

In the home building and remodeling industries, it is vital to keep marketing campaigns progressing. If not, you will get left behind. Bridget says,

“I think in this industry, if you are just remaining in place and not growing and not moving forward, you’re not being stagnant, you’re actually falling behind. especially if your competitors are continuing to grow and evolve. So, it’s really important just to keep educating yourself and stay on top of current trends.”

Listen to this week’s episode to learn more about using social media to increase marketing presence.

About the Guest:

Bridget has been with Lindus Construction since 2012, joining the growing family-owned company that was generating revenue at $18 million annually at the time.  Since then, the company has grown exponentially, yet commendably its marketing budget has not.  Thanks to Bridget’s fine-tuned focus on best marketing practices and forward-thinking strategies, Lindus Construction has become a regional powerhouse in both revenue and brand awareness without relying on the spending demanded by traditionally expensive, and oft-ineffective, marketing campaigns. Bridget’s role in creating both efficient and effective marketing strategy has been critical to the company’s recruiting success while climbing to #56 on the 2023 Qualified Remodeler’s Top 500 List, an annual industry ranking of the nation’s largest remodeling construction firms.

Bridget’s strength lies in conceptualizing, engaging, and overseeing the implementation of all marketing campaigns for Lindus Construction, a role that has greatly expanded since she began in 2012. Then, the marketing strategy at Lindus was fairly basic; including ads in just three newspapers, three direct mail vendors, and a handful of spots on television and in the Yellow Pages to capture leads. Today, the Lindus marketing “machine” has steadily and smartly scaled, keenly capitalizing on the increasing demand and opportunities of digital formats. Bridget has proven to be an industry leader due to her highly effective approach to engaging Facebook, Twitter, Pinterest, Instagram, LinkedIn, TikTok, blogs, and various other online reputation management tools. Bridget also manages web content (WordPress, Adobe, Photoshop), Creative (Canva), and email marketing (Constant Contact, HubSpot, CRM: SalesForce, and MarketSharp) campaigns.

On the more traditional side, Bridget has prioritized marketing ROI by pursuing countless messaging opportunities including radio SEO, SEM, newspaper, digital agency, and direct mail marketing buys, all while directing the public relations team to ensure the Lindus brand is consistent and regularly recognized via regular earned media placements.

Bridget’s passion for her work is felt both inside and outside the company. It is not uncommon for Bridget to altruistically mentor smaller-sized contractors who do not have the know-how or resources of a marketing agency but could use some help with digital or day-to-day marketing needs. It’s her way of being a good steward or paying it forward in the industry, a motto and driving force at Lindus.

Bridget has been recognized as a 40 Under 40 recipient from Pro Remodeler Magazine (2017) and 40 Under 40 Recipient of Pro Builder Magazine (2023).

Outside of Lindus, Bridget owns and operates a side marketing business helping small businesses and non-profit organizations.  In her free time, Bridget enjoys group exercise, trying new recipes or restaurants, and spending time with family and friends while always keeping an eye out for new challenges and opportunities for personal growth.