Podcast: Focusing on SEO Basics in Marketing – Jimmy Schaefer

jimmy schaefer home builder episode 124

This week on The Home Builder Digital Marketing Podcast, Jimmy Schaefer of Real Reach Marketing Group joins Greg and Kevin to discuss which SEO basics to focus on to boost digital marketing efforts.

SEO is critical to any home builder’s digital marketing plan, yet many builders are not making it a priority. There are different reasons for this. Jimmy says,

“…they get lazy and they get distracted and they focus on something else and they let that go to the wayside, and then they’re all of a sudden, you know, the market changes. Like now, and they’re like, oh no. We stopped marketing because we didn’t need to, and then they start scrambling back together and like, we need to do this again. We need to get back to basics and then they start it back up.”

Home builders need to evaluate their SEO strategies to determine what simple steps could be improved. Jimmy explains,

“A lot of them are not doing some of the basics. So, like internal linking, which is a huge factor in SEO, and accessibility which is gonna be huge coming up. I think Google’s really gonna start dropping people’s websites that aren’t accessible, and I don’t think a lot of builders have that in their sites yet. I think they’re really missing that key. They need to start making sure their websites are accessible.”

Listen to this week’s episode to learn more about SEO fundamentals and how they can improve digital marketing.

About the Guest:

Jimmy Schaefer, founder, and president of RealReach Marketing Group has spent his career providing digital marketing solutions and strategies to New Home Builders and Developers.  Jimmy is a certified Online Marketing Professional and Google Ads Certified Partner as well as a licensed Drone Pilot and videographer.  He also holds a Certified New Homes Sales Professional designation with the NAHB.

As a speaker at the South East Builders Conference and the International Builder Show, Jimmy shares his knowledge of digital marketing strategies, SEO, and video marketing with builders and sales associates.  Jimmy is the past Chair and Life Director of Florida Sales and Marketing Council and a past President and Life Director of the Tampa Bay Builders Sales and Marketing Council.  He is also a past member of the Tampa Bay Builders Association Board of Directors and recipient of the Associate of the Year by the TBBA.