Podcast: Greg Bray – Understanding ADA Website Compliance

Greg Bray Digital Velocity Episode 22

This week on the Digital Velocity Podcast, Greg Bray of Blue Tangerine joins Erik and Tim to discuss ADA website compliance and the impacts of noncompliance.

The Americans with Disabilities Act has many facets, but as it relates to website compliance, Greg explains that

“When we start talking about websites, we’re talking about those who need help accessing a website where they’re not using the traditional keyboard and mouse to interact with the website. So, they’re using some type of an assistive technology.”

ADA compliance must become an integral part of business strategy to be successful. Greg says,

“I do believe that to truly make accessibility work, it has to become part of your process, part of your culture even.”

The very core of this issue is the customer. Greg says,

“The other place to really start is just that business decision of are we going to care or not? Are we going to roll the dice and take our chances and just keep doing what we’re doing? Or are we going to say, you know what? We’re going to pay attention to this. Not just because we’re trying to avoid a lawsuit, but because we care about our customers and reaching them…”

Listen to this week’s episode to learn more about how your website can and should become ADA compliant.

About the Guest:

Greg Bray is the President of Blue Tangerine, a digital marketing and website development agency that specializes in helping companies grow their sales.  They achieve that goal by helping clients build a better website and drive more qualified traffic to the site, all while using data analytics to measure results.  Greg considers it a privilege to lead this team of talented professionals.

Greg began developing websites in 1995 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!

In 2006, as VP of Operations, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the agency’s marketing services. In 2017, the companies formally merged and became today’s Blue Tangerine.

Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy-to-understand language. He has presented at the International Builders’ Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, the New Home Sales and Management Retreat, as well as other webinars and events.  He is proud to be the founder and co-host of the Home Builder Digital Marketing Podcast and Summit.

Greg loves his roles of husband and father the most.  He enjoys spending time with his amazing wife, six awesome children, and their lovable Goldendoodle.  Greg has an MBA from North Carolina State University and a BS degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.