This week on The Home Builder Digital Marketing Podcast, Barrett Davis of NterNow and HomeScribe joins Greg and Kevin to discuss how HomeScribe, a community-driven platform, educates home builders on best practices for using AI.
AI tools are capturing the attention of digital marketers everywhere, and the home building industry is no exception. HomeScribe is a platform exclusively focused on helping home builder digital marketing and sales leaders understand how to implement AI tools. Barrett explains,
“HomeScribe is just scoped for what we do in our industry. It actually has filters and blinders on it for other segments like commercial real estate and others. It’s drilling down to specifically what we do in home building, and we even opened it up to sort of build to rent and some of those. So, we’re able to sort of point it to some of the context specifically for HomeScribe to give you better results for our industry.”
Home builders who focus on incorporating AI tools into sales and marketing strategies will have an advantage over those who fail to integrate AI. Barrett says,
“So, it’s definitely going to impact digital marketing and home building…But if you’re just trying to do some research on this new city that you’re going to move to, it would behoove a home builder to really understand how their website, their digital marketing initiatives, how that plays a part in some of the new AI tools.”
AI is becoming more a part of everyday life and home builder digital marketing professionals need to be ready to embrace it. Barrett says,
“This is the world of AI that we live in. It is ever-changing at the moment, and we’re sort of in the first inning … It is going to be a major impact on home building because most of our information lives publicly on the internet … there’ll be lots of changes and new innovations coming quickly, definitely from HomeScribe and just ChatGPT and other things in general.”
Listen to this week’s episode to learn more about how home builders can use AI in digital marketing and sales systems.
About the Guest:
Barrett Davis is a highly innovative and technically-minded entrepreneur. As the Co-Founder and CEO of NterNow, an award-winning self-guided tour company. He recently founded HomeScribe.AI, a platform devoted to helping the homebuilding community use Artificial Intelligence to improve their day-to-day productivity. His work has earned him several approved patents, industry awards, and a spotlight in Forbes. Barrett also mentors local ATL entrepreneurs to scale and launch their new startups! When Barrett isn’t working on his latest venture, he enjoys spending time with his loving wife and two daughters, programming, trading stocks, and learning about real estate. He’s also an avid fan of the University of Georgia Bulldogs – Go Dawgs!