This week on The Home Builder Digital Marketing Podcast Kevin Hart of Aireal joins Greg and Kevin to discuss how immersive home builder technology can allow potential buyers to envision and experience their homes before they buy.
Buying a home can be very intimidating and home builders are tasked with making the process less uncertain for potential buyers. Kevin explains,
“The whole point being is that we want to give people confidence in what it is that they’re getting from a purchase. There’s so many question marks when you’re making that big first purchase of a home, and it’s such an emotional process that people have a lot of insecurities about the decisions they’re making. So, we really want to streamline that, make it easier, and not only give ’em confidence in that purchase but make them excited because it’s a key moment in their life that’ll help set up those future memories that they’ll have within that space.”
Much of the uncertainty surrounding the home buying experience could be alleviated with good home builder technology. Kevin explains,
“So, giving people the ability to interact with their future home, the digital twin of it, from the time that they broke ground until the time they move in, improves that customer sentiment in a lot of ways. So, there’s a lot of tips and tricks there if you actually understand more about that buyer psychology and what their why is for coming to you and trusting you to build that home.”
When considering digital tools, a home builder’s primary attention should always be customer experience. Kevin says,
“…always focus on that customer experience first and the value being added there and then the profit and revenue will take care of itself.”
Listen to this week’s episode to learn more about how home builder technology can allow your home buyers to envision their new home right from the start.
About the Guest:
Kevin Hart is the Founder and CEO of Aireal. Over the last decade, Aireal has developed immersive, intuitive technology that focuses on the intentionality of experiences that change how one interacts and visualizes their existing or future environment. Aireal has been awarded seven global patents, with an additional six pending pertaining to proprietary technology that allows a person to experience and customize a property at scale before ever breaking ground.
Before devoting his work full-time to creating Aireal, Kevin served as the National User Experience Lead of Sogeti (Part of CapGemini), whose clients included multiple Fortune 500 organizations such as Boeing, Procter and Gamble, American Airlines, and many more.
Kevin received his formal education from the University of Texas at Dallas in business, psychology, and neuroscience, focusing on the formation of positive habits through user experience design in technology. Kevin is also certified by Harvard Business School in Design Thinking and Innovation.