Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast. Dana is known for being a leading figure in the Orange County advertising and marketing community for more than 30 years, spearheading the development of her agency, Kovach Marketing, into one of the most respected and successful firms in the industry. Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment, and potential home buyer in today’s world. Dana also shares how to get builders to reveal the purpose or inspiration behind each community to find the right target buyer’s and so much more.