This week on The Home Builder Digital Marketing Podcast, Eric Ziegler of Landmark Homes joins Greg and Kevin to discuss how digital marketing and sales teams can keep customers off the home construction rollercoaster.
The drastic highs and lows of the home buying experience are often an emotional rollercoaster. Eric explains,
“For those of you who don’t know the construction rollercoaster…it’s the peak of excitement of making the decision to sign the contract, getting to design the house, and getting everything where it needs to be. And then it’s a long pause to get the lot and loan settlement. Then it’s the high when the house goes vertical and you get it all framed up and wow, we’re almost done. But you’re not, right? You got all the messy logistics and the HVAC and the plumbing and the paint and the trim and the details, and you’re like, what is going on? Are we there yet? And then you finally get to settlement, which is another high point.”
Home builder digital marketing and sales teams can help soften the extreme ups and downs by measuring home buyers’ happiness levels throughout their journey. Eric says,
“…we just looked at different elements of that, and we used some different tools to survey through the process of the construction rollercoaster to understand, you know, are the customers happy?”
Understanding customer expectations and consistent communication are key to a positive home buyer experience. Eric says,
“We try to stay pretty close to them and understand what their wants and needs are…we just try to walk with them in the journey and make sure that we’re all on the same page.”
Listen to this week’s episode to learn more about how to soften the home buying construction rollercoaster.
About the Guest:
Eric Ziegler is the Executive Vice President at Landmark Homes, a family-owned home builder serving Central Pennsylvania for over 25 years. Eric graduated with a Bachelor’s degree in Mechanical Engineering from Penn State University and later pursued his MBA from Lebanon Valley College. He has a passion for solving challenges and leading the team to design, develop and build dream homes for their customers. He is focused on creating an amazing team and culture to better serve customers.
When Eric isn’t building homes, he enjoys spending time with his wife and three children on their farm where they sell pick-your-own flowers.