This week on The Home Builder Digital Marketing Podcast, Alyssa Titus of Schell Brothers joins Greg and Kevin to discuss how marketing through community involvement can be a game-changer for builders.
Alyssa’s mission as a marketer for a new home builder is customer happiness. She says,
“We eat, sleep, and breathe work. We also eat, sleep and breathe that mission, and with that comes really being involved in the community.”
Community outreach can be a very affordable way to enhance marketing strategies for home builders. Alyssa explains,
“a great way to build your brand for almost free is community outreach. Aligning with important non-profits in your area or important events in your area and you don’t need to be the head sponsor. What I always say is be the boots on the ground. If your whole team goes out there and does the event and your handshaking…and you get to know people. I think that is huge, and it’s almost free, right? I mean, throw them 500 bucks if you can. Throw them a thousand bucks if you can. Be the title sponsor. Do it, but I don’t think you have to. I think having your people strategically partnering with important events and nonprofits in your area is advertising that is so cheap. It takes your time and energy, but it doesn’t take your money, and I 1000% would always do that.”
Listen to this week’s episode to learn more about how community participation can add to your marketing efforts
About the Guest:
Alyssa Titus is the Director of Marketing for Schell Brothers, a new home builder in Delaware, Richmond, VA, and Nashville, TN. She was named National Marketing Director of the Year at The Nationals in 2021 and was honored as DE Marketing Director of the year in 2020. She leads a 14 person in-house marketing team and manages a multi-million dollar marketing budget annually. She serves on the Lewes Chamber Board of Directors, the Advisory Board of Cape Henlopen Educational Foundation, and The Del Tech Community College Business Studies Board. She has successfully launched many new initiatives for Schell Brothers and oversees all of their charitable giving.