This week on the Digital Velocity Podcast, Carol Morgan of Denim Marketing joins Erik and Tim to discuss how to maximize the use of marketing content.
Marketing content can often be underutilized by businesses. Carol explains,
“That’s the biggest piece most people miss, whether they’re home builders or retailers, is that content. Looking at each piece of content for how can I use this piece of content for its greater good if you want to look at it that way. Where will it fit best, and then how can I cross-promote it?”
Figuring out to reuse and repurpose content adds value to any marketing strategy. Carol says,
“It takes 13 or more touchpoints for somebody to make a decision. You want them to see it everywhere. Maybe it’s more than that. You want them to see it on your social. You want them to see it in your blogs. You want them to see it on their ads. You want them to see it everywhere, and then connecting all that together too is something that I don’t feel like necessarily everyone does well…”
It is important to begin with a plan when it comes to using content. Carol says,
“Really start with a plan, look at what that piece of content is and how you can get the most play out of it. You know, not everything is a press release. So, I actually love the fact that we’ve got all these different ways to put content out now. So, thinking about that content and putting it out and putting a plan in place for where it goes and why, and then executing that plan.”
Listen to this week’s episode to learn more about how to take full advantage of marketing content.
About the Guest:
Carol Morgan, founder and president of Denim Marketing, is one of those women who seems to do a million things effortlessly: she runs her own successful marketing firm; she has an award-winning radio show; she’s written four books; she’s served as chair of the National Home Builders Association’s Professional Women in Building Council; and she’s won multiple professional awards. She also manages a 20-acre farm; rides dressage; and is a mom. And she makes it look easy!
Day to day Carol focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic and show ROI.
Carol is the author of four books, including her latest “Social Media Marketing for Your Business,” published by Builder Books. She is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate news blog. Her Atlanta Real Estate Forum Radio podcast launched in 2011 and has more than 1,000 published episodes. It features the movers and shakers in the Atlanta real estate industry, as well as nonprofits, attractions and things to do on the Around Atlanta edition.
Carol served as one of NAHB Chair Greg Ugalde’s advisors in 2019. She is Chair of the Associates Council, Vice Chair of Public Affairs and past Membership Chair and past chair of NAHB’s Professional Women in Building Council; Carol was inducted into the prestigious Society of Honored Associates earlier this year. She is the recipient of the 2016 Woman of the Year from the Professional Women in Building. She is a graduate of Oglethorpe University and the recipient of the 2008 Spirit of Oglethorpe Award, PRSA Georgia Chapter’s George Goodwin Award, the Greater Atlanta Home Builders Association’s 2008 Associate of the Year and 2012 Council Chair of the Year. Carol holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist) and CSP (Certified Sales Professional) designations from NAHB.