This week on The Home Builder Digital Marketing Podcast, Bryan Keve of Traditions Custom Builders joins Greg and Kevin to discuss how home builders can nurture lasting relationships with homebuyers.
Home builders should be looking for equally beneficial connections with homebuyers. Bryan says,
“…it’s really relationship-focused for us….we want to select our clients just like they want to select us. We utilize the opportunity to meet with clients. In the beginning, as I’ll often tell folks, you know, you’re here interviewing me, but we’re also interviewing you as clients. We want to make sure it’s a good fit for both of us because, in the end, it needs to be a mutually beneficial relationship.”
The relationship between a builder and a buyer should extend far beyond just the contract. Bryan explains,
“We see it as a long-term relationship. It’s not a, you hand them the keys and you’re never going to engage again. We’re not in the business of a single transaction. I’d love to build another home for these people or their brother or their parents or their grandparents or kids down the road or a lake house.”
Home builders cannot sell homes without customers, so buyers must take priority during the entire home buyer journey. Bryan says,
“Because, at the end of the day, it’s all about our clients. We wouldn’t be able to do what we do without having clients, whether you’re building a spec home, or you’re building custom homes or built-to-suits. However your business is set up, unless you have someone to buy the product in the end, we wouldn’t be here. So, keeping clients first and foremost, and knowing that they drive the entire experience and the entire process, is a good reminder to always be cognizant of.”
Listen to this week’s episode to learn more about how to form quality connections with homebuyers.
About the Guest:
Bryan Keve leads Traditions Custom Builders with over 15 years of industry experience. He firmly believes that homes should not only be functional but a reflection of those who live within them – designed to be personal, comfortable, and inviting.
After spending the first 10 years of his career working on a mixture of multi-family, boutique hospitality, and high-end custom residential projects in the Chicago market, he began to quickly realize that his skillset and passion lie in the intimate scale of custom residential design/build projects.
He is committed to designing and building spaces that truly reflect our clients’ dreams, and he encourages continuous dialogue throughout the process to help inspire and shape the homes he builds. As a forward-thinking designer and builder, Bryan is always looking for unique design solutions, one-of-a-kind finish opportunities, and day-to-day challenges that present themselves on a project-by-project basis.
Quality and customer experience are the number one drivers of how we approach every day at Traditions Custom Builders.
You can find Bryan enjoying time with his family and friends when not building and designing. He and his high school sweetheart, Stephani, became parents in 2016 to Theo and then continued to fill their house with love by adding Finley the following year, and finally Cooper in 2020. An avid lover of soccer, cooking/grilling, Lego, Notre Dame football, and craft cocktails, Bryan relishes any opportunity to share his passions with his children … perhaps waiting a few years to share cocktails with the kiddos.
Bryan laughs often, enjoys making lasting connections, and dreams of one day building a home with Traditions in another country!!!