This week on the Digital Velocity Podcast, Paul Rakovich of Clicks and Clients joins Erik and Tim to discuss the present and future trends of paid digital advertising.
Paid media is more challenging than it has ever been. Paul says,
“It’s hard work, and most stuff doesn’t work and it’s frustrating and difficult, and every once in a while, you borrow something from old times that comes in and saves the day, but I feel like we’re still faced with those, this should work, it didn’t work, now what the heck do we do kind of moments?”
It’s essential for businesses to have a clear plan and goals for their digital marketing ad campaigns. Paul explains,
“So, I think being clear on what the goals are, at least some measurables. Even if it’s not like you gotta have something right off the bat. Even if it’s like an email opt-in. Just something to measure off of, and then you could start to throw some traffic at it, knowing I’m measuring something. I think that’s really the first step. So, getting kind of the house in order around benefit-driven, clear call to action. Where am I? What can I do here? Why should I do it? Then a basic measurement before people start to turn traffic live. I think that’s really important.”
Listen to this week’s episode to learn more about what is happening in paid digital advertising right now and where it may be headed.
About the Guest:
Paul is the founder of Clicks and Clients and has become the go-to expert for anybody looking to scale their company with Facebook Ads.
Paul often manages clients spending upwards of $1 million per month in Facebook ads which has brought him to the Inc. 500 fastest-growing companies list.
More than that, Paul seeks to support and encourage entrepreneurs who are hitting that plateau or just wanting to scale up as fast as possible.
To date, Paul and his team have managed over $100,000,000 in ad spend for their clients. Managing over $25,000,000 in Google ads and over $75,000,000 in Facebook ads has taught them that every piece of the puzzle needs to be firing to get a significant ROI on a digital ad spend. Ad Copy, images, landing pages, email, lead follow-up, and more.