Podcast: Shawn Corkrean – Merging Offline and Online Tools

Shawn Corkrean Home builder Episode 114

This week on The Home Builder Digital Marketing Podcast, Shawn Corkrean of Griffith Homebuilders joins Greg and Kevin to discuss the importance of merging offline and online tools to create a seamless home buying experience.

When focusing on the home buyer journey, Shawn says it’s important,

“…to meet the customer where they’re at and the customers are all over the map.”

Customers have varying levels of comfort with technology, which indicates there is a need for differing levels of offline and online processes. Shawn explains,

“…I think when you move to this notion of this buy online or buy now button, you know, as you’ve try to move everything online, I just think that’s a terrible framework on what to use because it creates this notion of online, offline…it creates a dichotomy or a false framework. It’s like online, offline. I think that’s a terrible mistake to view online, offline. It’s a merger.”

Ultimately, technology is about making the home building process better. Shawn says,

“So, if you start with that premise, and then you kind of move to the notion of, okay, now, how do you apply technology to make that more efficient and more effective? I guess when I look at that and I say efficient and effective, both from a builder and a buyer standpoint.”

Listen to this week’s episode to learn more about how to combine offline and online tools.

About the Guest:

Shawn Corkrean is the owner of Griffith Home Builders in Iowa. Griffith Homebuilders provides customers with a Full-Service Product. That means they do it all from foundation to garage to final finish. His previous home building experiences included serving as the Midwest Division Sales Manager for All American Homes and as the president of Country Life Homes.

Shawn graduated from Iowa State University with a bachelor’s degree in political science and from the University of Missouri-Kansas City with a master’s degree in NP Management and Organizational Behavior.