Podcast: Simple Video Messaging for Home Builders – Justin Doornbos

Home Builder Digital Marketing Podcast Episode 205: Simple Video Messaging for Home Builders with Justin Doornbos

This week on The Home Builder Digital Marketing Podcast, Justin Doornbos of BombBomb joins Greg and Kevin to discuss how home builders can use simple video messaging to elevate communication with home buyers.

Video messaging allows home builders to record and send videos through email. Emails that include video messages increase open rate and engagement more than emails that contain text only. Justin says,

“The psychology is, it’s hard to ignore a person’s face. It’s easy to ignore plain text email. We do it every single day in our inbox. We blur our eyes. We swipe, delete. We just archive it, whatever it may be. But when I see somebody that’s excited to see me, I have a hard time saying no. That’s where we not only see more appointments being held, we see more responses to this as well.”

For those who might be a bit skeptical or intimidated about recording video messages, it’s important to remember the reasons why those videos are so effective. Justin explains,

“But again, they’re going to meet you and the person who’s receiving this video message of you does not care what you look like, does not care what you sound like. They just want to know that you care about them. And sending a personal video and showing empathy and showing your likeability, that speaks so much and means so much to a buyer that’s very nervous about this transaction. Because this is a very big transaction for them. They just want to know that you care and you’re there to take care of them.”

Video messaging allows home builders to make connections with prospective buyers in ways that plain text just cannot. Justin says,

“They don’t know that it took you 2.5 seconds to do this. They’re more impressed with the fact of the customer experience saying, hey, this isn’t just some black and white text automated that the salesperson didn’t even write. This was a personal message and a personal recording from that rep. And guess who I’m thinking of when it comes time to think more about a brand-new home. I’m thinking of somebody when I have that human connection as opposed to a black-and-white screen.”

Listen to this week’s episode to learn more about how video messaging can help home builders connect with customers.

About the Guest:

For the last 9 years, Justin has been heavily invested in coaching Home Builders on accelerating sales and building a better customer experience by using simple video messaging. He has partnered with 14 of the top 20 Home Builders and many more in the Top 100.