This week on The Home Builder Digital Marketing Podcast, Courtney Stewart of Denim Marketing joins Greg and Kevin to discuss the most effective social media strategies and platforms for home builders.
There is no question that home buyers are using social media platforms and builders must engage with potential customers there. Courtney says,
“It’s just important to remember your buyers are on social media. I think it’s like 91 percent of the population in the United States has at least one social media profile. So, that’s where they are. We want to meet our buyers where they are, make them aware of us, our brand, our company, and social media is a great way to do that.”
There are many social media platforms to choose from, but home builders might consider two in their initial efforts. Courtney explains,
“Where do I focus my time and attention? So, Facebook and Instagram are typically the first two that we recommend. They’re kind of the meat and the places where I would start because of the reach that they have, how many people are on them, and the advertising capabilities that they have. So, we always start with Facebook and Instagram as a recommendation.”
Home builders just beginning to focus on social media, don’t have to be experts in all of the platforms and strategies all at once. Courtney says,
“…if you’re new to social media if you’re a new business, or even just if it hasn’t been something you’ve focused on before and you’re going to start now, don’t try to do it all. You don’t have to. Quality over quantity. Start with, you know, the two to three main social sites like Facebook, Instagram, YouTube, and master those before adding in more. I would rather you do a really, really good job at a few of them, the ones that you’re on, than do a bad job at all of them, because that’s not effective for anybody.”
Listen to this week’s episode to learn more about social media marketing for home builders.
About the Guest:
Courtney Stewart serves as the Vice President of Client Services at Denim Marketing. With 11 years of experience at the company, she plays a crucial role in leading client service strategies, particularly in marketing and social media. Known for her dedication to outstanding creativity and effectiveness, Stewart’s deep understanding of the company’s core services and client expectations has been pivotal.
Stewart is a prominent figure in the residential real estate industry, evidenced by her leadership roles and active involvement with the Greater Atlanta Home Builders Association. She is currently the Chair of Professional Women in Building and is a member of the HBA’s Board of Directors. Her past roles include chairing the Young Professionals, completing the Emerging Leaders program, and participating in the Parade of Homes Committee.
An accomplished speaker and educator on topics including social media and reputation management, Stewart will present at the International Builders Show for the sixth year in 2024.
Stewart’s professional skills include budgeting, managing advertising, creating strategic marketing plans and promotions, and writing content to amplify client visibility. She is also known for her mentorship, guiding account managers and coordinators, and developing campaigns for home builder and developer accounts.
A native of Dallas, Georgia, Courtney holds a bachelor’s degree in public relations from the University of Georgia, as well as a minor in speech communications.
In her spare time, she enjoys cheering on the Dawgs between the hedges on Saturdays in the fall, spending summer weekends on Lake Hartwell or Allatoona, and reading. Currently, Courtney resides in North Cobb with her husband, Blake, and Yellow Lab, Frisco.