Podcast: Susan Paul – The Benefits of Being a Smaller Builder

Susan Paul - Home Builder Episode 112

This week on The Home Builder Digital Marketing Podcast, Susan Paul of Costa Verde Homes joins Greg and Kevin to discuss the benefits of being a smaller home builder.

Being a smaller home builder can offer many advantages to the home buyer journey. Susan says,

“…we’re able to, I think, react to the consumers much easier, being smaller and able to navigate quicker.”

While there are constraints to being a smaller home builder, Susan says that should not impede marketing efforts. She explains,

“…we can still do some really cool things. I just need to get a little bit more creative sometimes in how that can get done.”

Limitations to size, budget, and resources should promote innovation and focus. Susan explains,

“…do I have an unlimited budget? No, nobody does. So, I think what it does is it allows me to really hone in on what’s important, right? Cause you can have 20 things that are your wishlist, but what’s the one thing that’s going to really make a difference and can we make that happen at some level? So, for me, it’s kind of more of let’s just make it work and figure out a way to get it done. So, I don’t look at it as a frustration. I kind of look at it as a challenge.”

Listen to this week’s episode to learn more about the pros of being a small home builder.

About the Guest:

Susan Paul is a Principal of Costa Verde Homes, a new home builder in Phoenix. She serves as the Designated Broker and VP of Sales and Marketing. Prior to Costa Verde Homes, Susan was the Designated Broker and Co-Owner of Better Homes and Gardens Real Estate Move Time Realty for 9 years. BHGRE had 2 offices in the Valley and 70+ Realtors. Susan has worked in all aspects of real estate including new homes, distressed properties, residential resale, and property management.

Susan’s philosophy is a one-team, one-dream approach where each member of her team is held accountable for their responsibilities through team and individualized coaching sessions. Susan has been trained by the Ritz Carlton approach for customer experience and has used that training to coach Realtors and help them improve their businesses. Prior to establishing Move Time Realty, she served as VP of Sales and Marketing for Hacienda Builders overseeing all marketing functions and sales associate training. She has also served as the General Sales Manager and Marketing Manager for Pulte Homes/Del Webb throughout the Phoenix area as well as the Sales Manager for the first-ever active adult country club concept for Del Webb. Susan has had oversight and managed over 10,000 real estate transactions throughout her career.

Susan and her husband, Randy live in Chandler and their 3 kids are in New York and Phoenix. In her spare time, Susan enjoys riding on their Harley Davidson, traveling, and cooking.