This week Shari Morton of Shared Drive joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the ever-expanding roles of Online Sales Consultants and how important they are in nurturing home buying leads online.
“Right now there are markets to where if you build a good enough home, if you’re small enough, you can get enough business through referral, especially in this market. What they’re not seeing and what they will see, and I know that there’s going to be a major shift. Buyers have been buying things differently, but now they absolutely have changed the way that they shop. It’s completely online.”
About our Guest:
Shari Morton is the founder of Shared Drive, an OSC solution company tailored to small and medium-sized builders. Before founding Shared Drive in 2020, Shari was an award-winning OSC, winning the 2017 NAHB title for OSC of the Year. She was inspired to start the company when she saw a massive gap in the market and knew builders were falling behind without the proper teams in place.
Being an OSC for over 7 years, she understands that this role is constantly evolving. She maintains the title of Chief OSC–and chances are, you’ll catch her taking over the phones on a Wednesday afternoon for one of her junior teammates. She believes in continually working the role and keeping a pulse on how the market is shifting. Since buyer behavior is constantly changing, Shari prides herself on Shared Drive’s ability to adapt and respond to its dynamic environment. Shared Drive knows each and every builder and their market is unique. Shari is helping builders to achieve efficiency and success while being a voice for change in the industry.