This week on The Home Builder Digital Marketing Podcast, Karyn Bonder of Livabl by Zonda joins Greg and Kevin to discuss the advantages of listing new construction homes on the Livabl platform.
Livabl facilitates new construction home builders with more qualified leads and makes the home buyer journey easier for the customer. Karyn says,
“We like to connect the consumer directly to the builder … having that lead from the builder’s listing on our site is going to go directly back to the builder. It’s just connecting them, making that consumer journey, that path, to ownership a lot simpler. We think that is something that our industry needs more assistance with, just connecting the consumer directly with the builder.”
One of the remarkable aspects of Livabl is that there is no cost for new construction home builders to list on the platform. Karyn explains,
“It’s only to our best interest and to the consumers and the builders to be free to list. It’s a no-brainer if you ask me. We get the most accurate data, the most real-time data so that we can provide the most data to the consumer. They can get the most accurate information, make business decisions, and then all of that intelligence that they’re doing on Livabl will go back out to the builder for them to make business decisions.”
Digital marketers are constantly looking for ways to drive brand awareness and promote lead generation. The Livabl listing platform is another channel to support those two goals. Karyn says,
“…when you need to pull a tool out of a toolbox and try something new, I know the value of that. Having something that doesn’t cost anything, this is it. If you’re looking for something new to try, make sure that your homes are showcased on Livabl, and just a great ROI, something new to try, and it’s just going to get better from here. That’s all I can say is it’s just going to gain momentum and get better from here on out. So, make sure that we are definitely a tool in your toolbox.”
Listen to this week’s episode to learn more about the benefits of the Livabl new construction home listing platform.
About the Guest:
Karyn Bonder is a real estate executive with over two decades of experience getting things done in both the traditional and luxury home building markets. Her career in real estate began by obtaining her agent license in 2000, before finding her passion in new construction and going to work directly for homebuilders soon after.
Throughout her career, she has leveraged data to help her clients achieve their goals and sell more homes by allowing them to engage customers, forecast sales, and retain their market positions. An articulate communicator, Karyn excels in developing relationships and understanding what’s needed to get results for her clients. She’s leveraged these communication skills to mentor colleagues and build teams that exceed their goals.
Prior to joining Zonda as their Vice President of Business Development in Builder Sales and Marketing, she was the Director of Strategic Marketing for Lennar Corporate. When she’s not talking about new construction, she enjoys spending time with her kids as well as paddle boarding and golfing in her hometown of Lakewood Ranch, FL.