Podcast: The Power of Visuals in Home Builder Marketing – Mert Karakus

Mert Karakus | The Home Builder Digital Marketing Podcast

This week on The Home Builder Digital Marketing Podcast, Mert Karakus of Oda Studio joins Greg and Kevin to discuss the power of visuals in home builder digital marketing.

Good visuals help prospective buyers see themselves in a home. Mert says,

“I think when buyers are looking for a new home, first of all, it’s a huge decision, right? There are a lot of options out there, and they’re really trying to decide, okay, what kind of home is really emotionally resonating with me? What kind of home is really going to be a place that I can feel comfortable with, bring my lifestyle in, essentially, right? Maybe I have a big family, maybe I’m working from home. Maybe I have dogs. That can change the sort of home that I want to make for myself. Visuals obviously are powerful in being able to provide that information.”

Images also provide potential customers with accurate and relevant data. Mert explains,

“Today, it would be impossible to go check out every single home one by one in person. Right? We are trying to make quick decisions. Markets are moving very quickly. A property that’s available today is no longer available tomorrow. Right? Images especially are very powerful at providing such information. They can tell you about the layout of the place. They can tell you how you can decorate the place.”

Visuals are more valuable than ever in this home builder market. Mert says,

“Well, pictures are important. Images are definitely very important in selling homes, and especially given the market conditions that we have now with inventory homes rising. I would definitely encourage home builders to look into their images and utilize the images as well as possible.”

Listen to this week’s episode to learn how to use visuals more effectively in home builder marketing.

About the Guest:

Mert Karakus is the CEO and Co-founder of Oda Studio, a property technology company backed by Y Combinator and Navitas Capital. He dropped out of MIT Sloan School of Management and Harvard Kennedy School Masters programs to start Oda Studio with his two co-founders, creating a new way to enhance, virtually stage, and manage real estate photos using cutting-edge AI. Prior to launching Oda, Mert worked in finance and economics doing research on cryptocurrency reliability and the US housing industry with an emphasis on the 2008 housing crisis.