Podcast: Tracking is the Key to Better Marketing – Janette Hawkins

janette Hawkins - home builder - Episode 117

This week on The Home Builder Digital Marketing Podcast, Janette Hawkins of Gemcraft Homes joins Greg and Kevin to discuss how tracking analytics is the key to making better marketing decisions.

Metrics are part of any digital marketing plan and studying those metrics is essential to being successful. Janette explains,

“Using those metrics has been helpful for us because we then will take that and go, okay, well this is working or this is not working. I do a lot of tracking because again, back to budget, I don’t have money to just throw it everything. So, I need to know exactly what’s working.

It is difficult to know if marketing processes are working without tracking. Janette says,

“I would definitely say track, track, track. I know the bigger guys are doing that, but if you’re a smaller builder or even a medium-sized builder, if you’re not tracking what’s working, what’s not working, where you’re spending your money, you know how much it’s costing you for each of those leads. If you have an online sales counselor, how they’re tracking across all of their metrics.”

Listen to this week’s episode to learn more about why tracking metrics is vital to marketing success.

About the Guest:

Janette Hawkins joined Gemcraft Homes as Vice President of Marketing in February 2019 and had previously led the marketing teams at TriCorner Homes, Traditions of America, and Keystone Custom Homes. With nearly 20 years of experience in homebuilding, she has driven strategic marketing initiatives that significantly improved results, expanded market share, built brand recognition, and improved customer experience.

Janette holds a Bachelor of Science degree with a concentration in Marketing from West Chester University and has been a speaker at IBS. She resides in West Grove, PA with her husband and three children.