This week on The Home Builder Digital Marketing Podcast, Tyler Grundmeier of Hubbell Homes joins Greg and Kevin to discuss effective online sales counselor communication practices.
The roles of OSCs are continuing to increase in importance as more of the home buyer journey shifts online. Tyler says,
“people expect when they call into the builder that they’re talking to the person that they’re going to buy the home from right away. At least I feel like that’s who they expected to talk to.”
Tyler says that to be an effective OSC, a person has to not only have dedication, but also an understanding of
“what this job ultimately contributes to. Knowing that the appointments lead to sales and focusing on the appointment conversion, and the sales conversion is a big part of this job, too.”
Listen to this week’s episode to learn more about the best OSC communication methods.
About the Guest:
Tyler Grundmeier is the Online Sales Consultant at Hubbell Homes in Des Moines, IA. He joined the team in May of 2021 after spending the previous nine years in the hospitality industry. Graduated from Iowa State University in 2012 with a degree in Hospitality Management. In 2021, a combination of COVID and what that did to the hospitality industry and Hubbell Homes’s decision to go to an in-house sales team, Tyler became the first Online Sales Consultant at Hubbell Homes. Silver award winner for the 2021 NAHB Online Sales Consultant Rookie of the Year, Tyler is averaging 45% contribution to overall sales since he started and 55% contribution to overall sales for the first quarter of 2022.