This week on the Digital Velocity Podcast, Shaun Scott of 4Cite joins Erik and Tim to discuss utilizing identity resolution to fuel digital marketing.
“I feel the death of the third-party cookie is going to hurt a lot of businesses that rely on digital display and doing it that way. That’s where I feel identifying those visitors on your site, tying them to a person, and being able to target them in different areas and basically where they want to be targeted and understanding the behavior, and then it ultimately, tying it back and collecting more first-party data is going to help. That’s where I think businesses need to get is the importance of first-party data is going to be important.”
Shaun stresses the significance of knowing who your consumers are in order to properly market to them. Learn more about identity resolution, first-party data, second-party data, privacy concerns and so much more on this episode.
About the Guest:
Shaun Scott is a seasoned marketing professional with more than 15 years in the industry. He has spent the last 4+ years at 4Cite Marketing focused on cultivating client relationships and helping companies develop digital identity solutions. These companies range from traditional brick and mortar retailers, direct to consumer, financial, insurance, and non-profit services. Before coming to 4Cite, Shaun spent 5+ years at Epsilon where he provided strategic direction to his clients in support of marketing operations, campaign management, and reporting.
Before making his way into the marketing industry, Shaun attended culinary school and managed a few different restaurants. Shaun is a lifelong San Francisco 49ers fan and when he is not working, he is an avid golfer and enjoys spending time with friends and family.