We’re happy to announce the 3rd Home Builder Digital Marketing Summit! Back by popular demand, we’ll be hosting a FREE virtual series – April 29, May 6, May 13, May 20, 2021.
Home Buyer Behavior is Changing Quickly.
We’ll Help You Keep Pace…
Blockbuster, Borders, and Kodak were once thriving brands that met their demise by failing to recognize the change in consumer behavior. The pandemic has accelerated a shift in buyer habits. Do NOT let your home builder business fall behind. Here’s your opportunity to learn from the top minds inside (and outside) the home builder industry to help you secure your business’s future.
These sessions will provide you with strategic insights you can put into practice right away. We’re excited to present some awesome topics, check out the session line-up below!
Presentation Line Up
Leading Through Extraordinary Times – Ronda Conger
ILet’s take action. You were made for this.
In this high-energy, jam-packed session you’ll come away with take-a-ways on how to lead yourself, your position, and your industry no matter the market.
How 2020 Has Changed Consumer Behavior: Builder Panel – Part 1
Featuring: Quint Lears of Hakes Brothers Homes, Brenna Ryan of William Ryan Homes, and Jennifer Cooper of Truland Homes
Hosted by: Kevin Weitzel
One of the biggest takeaways of 2020 is you can teach an old dog new tricks! People who couldn’t place an online order previously became home shopping and teleconferencing experts in a jiffy. Join us for this discussion on marketing to capitalize on changes in home buyer behavior.
What drove buyers in 2020? – Ali Webster
High demand, limited inventory, and record low-interest rates – join Ali Webster to find out what’s driving buyer behavior and how you can stay ahead of it.
Professional Networking on LinkedIn: Leads & Networking – Carol Morgan
Whether you are selling B2B or B2C, this seminar includes profile tips, joining groups, building connections, using your network and gaining traction through interaction.
5 Keys to Successfully Sell Homes Completely Online – Greg Bray
Join Greg Bray, President of Blue Tangerine as he discusses five keys you need to address to successfully sell homes online so you can stay ahead of the curve and take your business to the next level.
Spoiler alert: You may be closer than you think!
Qualifying Leads: The Discovery Process for Residential Home Builders – Russ Stephens
How to build trust and rapport while qualifying your leads by asking the right questions in the right order using the right tone. In this presentation, you’ll discover the questions residential home builders must ask every new prospect in order to identify the best opportunities and eliminate the time-wasters.
Cutting Edge Digital Tools That Drive Engagement & Real Estate Sales – Justin Croxton
Digital marketing is an ever evolving world. And it’s not enough to dig deep into just one singular marketing solution…let alone the MLS. Putting together omni channel solutions for developers and real estate brokers is the best means to sell out communities and reach in-market real estate buyers and renters.
Marketing Virtual Events: Builder Panel – Part 2
Featuring: Ananth Rao of EYA Marketing, Julie Elliott of Elliott Homes, Shane Austin of Abrazo Homes
Hosted by: Kevin Weitzel
What happens when the hotdog cart goes away, and the aroma of fresh-baked cookies wafting through the model home disappears? With most marketing for new homes moving online in 2020, builders have had to think outside the box to create events that are not onsite. Many buyers will continue with much of their new home search online. Join our marketing experts as they discuss how to successfully host virtual events to engage online buyers.