Cory Dotson, Sr. Director of Development Operations
In the fast-paced world of digital evolution, it’s crucial to approach website modifications with strategic planning, ensuring a seamless integration that enhances rather than detracts from the overall user experience.
Each page on your site should meticulously guide users along a purposeful journey, culminating in a compelling call to action. As websites age, the risk of accumulating unnecessary buttons and features increases, resulting in what we playfully refer to as a “Frankensite.”
Prioritize clarity and purpose by asking yourself, “What is the desired user action?” Unstructured websites can leave visitors feeling lost, just like a yard sale with signs pointing in multiple directions will frustrate and confuse buyers.