This week on the Digital Velocity Podcast, Jodi Daniels of Red Clover Advisors joins Erik and Tim to discuss how to build consumer trust through honest and transparent privacy and security practices.
Consumers are rightfully concerned about data privacy and security. Jodi validates,
“The piece that’s missing from that is it’s a massive ecosystem. It’s not just Company and Technology A to Technology B to deliver that ad. It’s hundreds of companies in between who are collecting all that information…So, all that information is being used in a way that’s not consistent with the user’s expectations. That creates a loss of trust, and the rules are here now to try and put in place that specificity of the law, but again, you have to go with the spirit. It’s not trying to hide…what do your customers expect? Are they going to expect this? Would that be okay with them? I hope that when people start to really put the customer first, they’ll realize that the marketing activities that they’re doing will yield better results.”
A major part of putting the customer first involves building trust from the start. Jodi says,
“If we establish that trust at the beginning. How can we do that? Well, let’s use language. Let’s explain why I want to use this information and how I won’t use the information. Let’s let that person understand, if you give this to me, I will give you better materials. You get something valuable for it. That’s some of the ways that you can start to continue to build that trust.”
While privacy laws are still evolving, companies can get ahead of the curve by acting now. Jodi explains,
“Right now there’s still an opportunity for companies to be ahead of the competition and make it a competitive edge. Pretty soon it’s going to be an expectation from everybody regardless of the law…So, there’s an advantage, there’s an opportunity, and then we’re going to move to the expectation side and why not get started now, so that your company is prepared and has a strong foundation to keep going forward.”
Listen to this week’s episode to learn more about how privacy and security measures can help create consumer trust.
About the Guest:
Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy, that brings data privacy strategy and compliance together with its flexible and scalable approach that simplifies data privacy complexity, refines, updates or builds privacy structure, and makes both the business and the legal issues accessible and actionable for all. Jodi is a Certified Informational Privacy Professional and serves as the outsourced privacy office for companies.
Jodi Daniels is a national keynote speaker, co-host of the top-ranked She Said Privacy / He Said Security Podcast, co-author of Data Reimagined: Building Trust One Byte at a Time, IANS Faculty Member, and also has been featured in The Economist, Forbes, Inc., Authority Magazine, Thrive Global, Inc., and more. Jodi holds a Master of Business Administration and a Bachelor of Business Administration from Emory University’s Goizueta Business School.