Join in on a thrilling discussion about neuromarketing and marketing psychology with CohereOne President, Tim Curtis. Tim drops a ton of knowledge regarding the cues and triggers that influence the decision-making process and buying. Often, we are unaware of why we choose one brand over the other. Tim talks about unlocking some of this mystery with neuroscience studies that incorporate our five senses. We also talk about the importance of testing and looking outside the industry to continue to advance. Tim has an incredible knack for looking ahead so listen, learn, and enjoy!