Podcast: Profitability Drivers in Marketplace Ecommerce – Kiri Masters

Digital Velocity Podcast Episode 7 - Profitability Drivers in Ecommerce

Kiri Masters, founder, and CEO of Bobsled Marketing joins Tim and Erik to share her research about the four key drivers of marketplace profitability and why they are important across the digital shelf.

While profitability is essential, it isn’t the only consideration. Kiri says,

…look at where are your products being sold and where are people purchasing and researching your brand, and then also what’s the objective of this channel for the business. Profitability might well be a focus, but usually that’s not the only priority.

Gain new insight and understanding about marketplace profitability drivers with Kiri on this episode.

About the Guest:

Kiri Masters is the founder and CEO of Bobsled Marketing, a digital agency that helps established consumer brands grow their Amazon sales channel. Founded in 2015, the company is renowned in the space for its thought leadership, experience-driven processes, and powerful results.

Kiri is a contributor to Forbes, where she writes a weekly column about Amazon from a brand’s perspective. She hosts the Ecommerce Braintrust podcast, co-hosts the Amazon for CMOs podcast, and is the author of three books about Amazon – The Amazon Expansion Plan, Amazon For CMOs and Instacart for CMOS.