Podcast: Through the Customer Journey and Beyond – Alex Akel

Alex Akel | Akel Homes

Alex Akel of Akel Homes joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss how marketing throughout the entire customer journey can help differentiate home builders.

Alex explains that marketing,

“is not getting a customer under contract. We believe marketing continues during the entire customer journey, beyond closing. Our customers are more sophisticated and educated than ever before. They’re so knowledgeable about the ins and outs of the products, and they’re prepared. It’s, obviously, a very challenging environment today with the delays, the supply chain issues, the crazy demand that home builders have seen. So, once we get someone under contract, we focus on that customer experience all the way beyond closing, because, for us, the best form of marketing is referrals, it’s word of mouth, and it’s giving that unmatched customer experience.”

Listen to this week’s episode to learn how you can create the best customer experience for your home buyers.

About the Guest:

Alex Akel is the President of Akel Homes. A second-generation developer with nearly a decade of industry experience, he is responsible for establishing the company’s strategic vision and overseeing land acquisitions and entitlements, product design, construction operations, and sales and marketing functions of the company’s developments.

Alex graduated summa cum laude from The George Washington University School of Business with a bachelor’s degree in Business Administration. Upon graduation, he was awarded the John Henry Cowles Prize and the GWSB Outstanding Achievement Award. Alex is also a graduate of Harvard University with a master’s degree in Real Estate. He was the recipient of the Harvard University Real Estate Academic Initiative Excellence in Service Award and is a member of the Harvard Alumni Real Estate Board. Alex has been recognized by the National Association of Home Builders as a Young Professional award finalist, by ProBuilder as the leader in home building, and the South Florida Business Journal as a member of the 40 under 40 class of 2021.

In addition, Alex is a licensed Certified Building Contractor in the State of Florida.